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Redesign · 2025

Redesigning Nasiye, the first time

User interviews locally and in the Somali diaspora informed our research, design, and prototyping.

Role
Product Development Manager
Scope
Whole app
Platform
Android, iOS
From → to
v1 → v2
Two Nasiye home screens. Before: a busy header, a cropped banner and rows of small posters. After: one large featured show with Watch Now, then Continue Watching.
The home screen, before and after the redesign.A third version is on the way. It isn't live yet, so it isn't shown here.

Interviews and research

We conducted user interviews with people locally and in the Somali diaspora. We researched their needs and used what we learned to guide the redesign.

From research to prototypes

We moved from research into interface design and prototyping. The screens below show examples from the redesign: Live TV, categories, title details, and the kids section.

  • Live TV

    Channels sorted into Diini, Sports, Events and more, with search at the top.

  • Categories

    Everything in one grid, from Diini to football.

  • Title page

    Play, download, save or share, then related films below.

  • Kids

    A home of their own, with a clear way out.

Some of the new screens.
NextNasiye v3: designing it again
Redesigning Nasiye, the first time · Mohamed Bashir